Test Engineering
Go-to-Market
Reinvent your route to market
Go-to-market (GTM) strategy is one of the most important levers of companies to maximize their revenues and minimize their costs and risks, while providing a delightful customer experience by aligning to the evolving needs of its customers. The Business & Process Models of B2C, B2B and B2G adopted by companies have their own uniqueness in purchase decisions.
We help our clients develop a holistic GTM strategy that includes a methodical analysis of markets, customer segments, channel economics, offerings, and value propositions that’s rooted in a deep understanding of their customers to achieve and sustain desired results.
How we help
From targeting to execution, we apply on-ground experience and strategic marketing expertise to make your go-to-market plan more effective.
Understand your target market
We generate powerful new insights about target customers in order to identify applications segments on which to target your GTM strategy.
- Identify specific markets - Narrow down focus with Demographic/Firmographic, psychographic, geographical variables…
- Define target audience - Define audience who can and who want to become your customers
- Create buyer Personas - Create a representation of ideal customer based on market research and sector knowledge
Define your value proposition
We uncover the unique benefits of your product or service and draw the connections with the market to shape the connections into a compelling value proposition.
- Establish product market fit - Establish and regulate value proposition on dynamically changing market needs and competitors' solutions.
- Create value mapping - Map value with customer pain points and gain points
- Define compelling value - Define blatant and critical problems while also recognize latent and aspirational needs
Craft your message
We help you create customer connect from the start by crafting clear messaging that resonates with your target segments’ needs and wants.
- Position and brand product or service - Position the brand to occupy a distinct place in the minds of customers
- Place differentiation factors - Create a message that is both unique and important to the target audience
- Site value proposition - Expresses a benefit that solves a pressing target audience problem
Chart your route to market
We define the sales and support system that you will need to serve your target customers and define the channels to succeed.
- Define outbound tactics - Cold outreach with a warm research for a human-to-human connection
- Decide on inbound methodology - Attract traffic, turn visitors in to leads and convert lead in to customers
- Arrive on pricing strategy - Right pricing based on the value proposition and market positioning
- Outline Sales channels - Blend digital and human interactions with an agile approach based on market positioning
Build your capabilities
We take a deep dive to understand your capabilities across marketing, sales, distribution and service to help you leverage your capabilities and strengthen areas of weakness before rolling out your go-to-market strategy.
- Training support - Upskill professionalism of sales team to keep pace with changing market dynamics and buying process
- Digital enablement - Deploy digital tools to arm the Sales team with real time information
- Client acquisition - Identify and deploy the best approach for finding customers
- Pricing discipline - Reduce gross-to-net leakage for right pricing