Design Strategy & Innovation
ART MEETS SCIENCE
We help you create and capture added value through integrated design strategies, combining the science of design with the art of creativity and customer insight, to help you create superior customer experiences.
Our design strategy addresses transdisciplinary issues in design, and provides
multiple frameworks, with each providing different insights.
We employ the framework as a stand alone or in combinations to best effect in
response to a particular set of functional, behavioural, structural and human centred criteria, set in the
context of inevitable resource constraints.
Whether building new products, services, systems, large-scale complex process or
business design, our recommendations keep you deeply focused on your customers' most important need for
innovative outcomes.
DESIGN THINKING
Design gives ideas form and function as well as a voice to lead and inspire change.
We work together on your biggest opportunities with our collaborative team and design thinking capabilities to transform creative problem-solving approach into a structured innovation approach for product challenges. Our core focus is innovation; pairing creativity and strategy to design innovative human-centered solutions.
- Bottom-up human-centered approach to innovate new solutions
- De-risk failure through prototyping and testing
- User experience at the heart of thinking process with empathy as the key driver
- Intended for industrial design and product development
SYSTEMS THINKING
System dynamics is an interdisciplinary field of formalized approaches for designing and managing large-scale, complex systems throughout the life cycle.
We work with you to understand and solve your biggest problems with our systems thinking team in a collaborative way to design, systemize the flow of value across the value chain to ensure synchronicity, consistency, integration, and maximization of value.
- Top-down big picture view to manage change and integration
- Complements with design thinking in system design
- Ensures continuity and integration internally within the organization and externally across the value chain
- Intended for systems engineering and large-scale, complex systems design
SYSTEMIC DESIGN
As designers move upstream from traditional product and service design to engage with challenges characterised by complexity, uniqueness, value conflict, and ambiguity over objectives, we synthesise systems thinking and design thinking with a flexible frame work of Systemic design to work with you in a collaborative way to meaningfully confront the most complex challenges.
- Top-down, bottom-up and middle-out perspectives on sources of disruption are recognised and leveraged
- Facilitates diverse teams to develop an elevated perspective of the challenge and translate novel insights into rapid action
- Rapidly transitions creative breakthroughs into tangible actions to improve the situation, and sets processes in place to proactively adapt to a changing context
- Helps analyse in context (rather than analysing parts in isolation) and synthesise information across disciplines, scales and perspectives
- Intended for situations characterised by complexity, uniqueness, value conflict and ambiguity over objectives
Mindset way...
From targeting to execution, we apply on-ground experience and strategic design expertise to make your journey of Innovation more effective.
CUSTOMER RESEARCH
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Uncover unmet customer needs:Help you identify customer pain points and latent needs.
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Build customer insights:We help you gather and generate new insights into your customers' buying process.
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Decode customer expectations:We help you meet soaring customer expectations and discover new opportunities.
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Define customer segmentations:We help you develop customer segmentation models to better target customers.
EXPERIENCE INNOVATION
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Product Design:From ideation to execution, our designers work in tandem to understand your product at its core and co-create innovative solutions for your growth.
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Service Design:We help reimagine and digitize end-to-end business processes and services to power remarkable customer or user journeys.
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Process Design:We help combine creative vision with compelling design to drive innovation and reinvent business processes.
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System Design:We help conceptualizing systems, their individual components to help anticipate emergent features and design robust and resilient systems.
CULTURE OF INNOVATION
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Assessment:We decode your organization's culture to assess competencies, capabilities and the Mindset for innovation.
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Diagnosis & Prescription:We advise and guide your teams in implementing an innovation driven culture.
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Leadership Training:We work with the leadership, mapping future markets and growth trajectories in high-intensity visioning & strategy workshops.
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Upskill innovation skills:We infuse innovation into your business by upskilling teams with new skills, perspectives and innovation tools.
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Design Sprints:Working with expert insights, teams are mentored to move from a challenge, to a solution, to a realistic prototype in a five-phased process of design thinking.
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Co-creation Workshops:Teams are guided on interdisciplinary experimental projects, through iterative cycles of doing and reflecting, from preparation to execution with tangible outcomes.